Currently employed as: Assistant professor at University of Split, Faculty of Economics, Business and Tourism, Marketing department

Country: Croatia

Field of expertise: Nonprofit marketing, Entrepreneurship, Social entrepreneurship, Green and Digital transition

Contact: ljnajev@efst.hr

Linkedin: https://www.linkedin.com/in/ljiljana-najev-cacija-538347282/

Biography: Ljiljana is assistant professor of Marketing and Entrepreneurship at the Faculty of Economics, Business and Tourism, Split. Her research interests are Entrepreneurship and Social entrepreneurship, Non-profit Management and Marketing, Educational Management and Leadership. She actively publishes research in relevant international journals and books.

Ljiljana is a member of the Croatian Scientific Centre of Excellence for School Effectiveness and Management and a Social entrepreneurship consultant for many non-profit organizations in the region. Ljiljana is very passionate about teaching students and improving their entrepreneurial skills. She has been a mentor and lecturer at Student Business Incubator programs for Entrepreneurship and Service learning for many years now. She regularly participates as a lecturer in FEBT Summer School “Entrepreneurship, innovation and Creativity”. Finally, she participates in various EU-funded projects (Erasmus +, Interreg, ESF) as FEBT project manager or team member. She has received several awards and recognitions for her scientific and professional work.

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