Change is not something that happens in the distant future—it is happening now, shaped by the decisions we make today. With Capacity 2Transform, we have the opportunity to actively participate in this transformation, working alongside experts from various fields to develop new approaches and solutions. For us, this project is about more than just research; it is about making transformation tangible and actionable.
Effectuation: Embracing Uncertainty and Creating Impact
In our daily work at PONG.Li Studios, we apply Effectuation, a logic of action that allows us to navigate uncertainty by starting with what we have and continuously shaping the future through iterative steps. Instead of waiting for perfect conditions, we focus on leveraging available resources, forming partnerships, and remaining flexible to new opportunities.
This mindset is essential for societal transformation. We believe that real change happens through action, not just planning. By taking small, yet meaningful steps, we can experiment, learn, and adapt—ultimately driving systemic change. Capacity 2Transform provides a platform where this approach can be applied and tested in real-world scenarios.
Interdisciplinary Collaboration: A Key to Sustainable Innovation
Transformation requires diverse perspectives and expertise. One of the greatest strengths of Capacity 2Transform is its interdisciplinary collaboration. As PONG.Li Studios, we specialize in interactive media solutions, digital storytelling, and immersive experiences. Working at the intersection of technology, art, and education, we have seen firsthand how meaningful engagement can drive change.
By collaborating with international partners, cultural institutions, and creative industries, we aim to bridge the gap between digital transformation and audience engagement. Through projection mapping, gamification strategies, hybrid installations, and innovative multimedia formats, we transform complex content into interactive experiences that inspire and educate.
Shaping Change—Today and in the Future
Our motivation to participate in Capacity 2Transform is deeply connected to our mission of blending creativity, technology, and storytelling to foster cultural innovation and regional transformation. This EU-funded project in the Danube region offers an exciting opportunity to contribute our expertise in digital media and effectuation-driven innovation.
We look forward to collaborating with creative individuals, institutions, and industry partners to develop forward-thinking, impactful projects that connect people, places, and ideas through interactive media and digital storytelling. Together, we can explore new ways of engaging audiences, preserving cultural heritage, and driving meaningful societal transformation.
Field of expertise: Conception and realisation of interactive experiences and installations, production of audio-visual media from serious gaming to projection mapping.
